This week's #StepUp campaign is focused on raising public awareness around the need for increased funding for childhood cancer research heading into September (Childhood Cancer Awareness Month!). Thanks to everyone who participated yesterday! Today, we ask you to join us in reaching out to your favorite athletes and sports stars. Ask them to #StepUp in support of the nearly 16,000 kids who will be diagnosed with cancer this year -- kids who just want to be out of the hospital and back onto the playground.
Let's show the world that we mean action and #StepUp isn't just a slogan.
CHALLENGE: Take a #StepUpSelfie - or video! - that captures the literal action of "stepping up." Be sure to tag it #StepUpSelfie when you share it on Facebook, Twitter, Instagram, etc., so we can all see and share!
BONUS CHALLENGE: In the spirit of physical activity and athleticism, do something physical today that you wouldn't normally do - like run an extra mile, jump rope, or even walk an extra flight of stairs - in honor of children with cancer and share it on social media with the tag #StepUp. Challenge your friends and family to push themselves a little further today, too, in honor of kids in treatment whose bodies are pushed beyond their limits every day.
If you're on Twitter, we also ask you to tweet this to your followers and to your favorite athletes, asking them to support our cause:
Kids with cancer just want to run, jump, and play! Will you #StepUp and support more funding for childhood cancer research? http://stepupforchildhoodcancer.com
Tomorrow we'll share a new challenge with a new celebrity group to target. We thank you all in advance for taking this #StepUp with us, and we can't wait to see you up on your feet today!